Starting a Carwash from scratch can be a monumental task and even if you buy a carwash, which is already built with a customer base it can still be quite tough. Over the past 27-years I have competed with Fixed Site Carwashes with mobile car wash units in some 450 cities, 110 markets, 23-states and four countries fighting with vengeance for market share. Eventually our team got into the business on a fixed-site basis franchising carwashes. Of course previously we had concentrated on their weaknesses in the market place and then once in the business we fortified our market share using strategies that are only to be found in this book.

Over the years I have been very critical of Fixed Site Carwashes due to their abuse of employees, hiring of illegal aliens, wasting of water, theft of personal belongings of customers, hot wax trickery, crime at carwashes and inefficiencies. Today, I am writing this article after being on both sides of the equation and the focus of this article is efficiency, profitability and integrity at Carwashes.

In my carwash articles I discuss employee relations, equipment technologies now and in the future, as well as advertising, direct mail, marketing, publicity, public relations and customer service. These articles, some published and some only available online should not be considered a substitution for any of the very well written books out there on the subject. Instead consider it a must read supplement to further you knowledge of the Industry.

Additionally you should consider this a thinking exercise to help you strategize your future success. If you own a carwash, I hit hard and you may not like what you read, just like you probably frowned when 60 Minutes did an expose on the carwash industry, I ask you to deal with your emotions and fix the problems rather than deny their existence. I thank you for reading my articles and hope that perhaps this article is of interest to propel thought in 2007?