Textile industry is the oldest one around the world and the first one to undergo lots of reformation. It has been in the form of new machines inventions or various types of yarns discoveries. I would say this particular industry is the most reformed and fetched one at any point of time. People have always gone for fashionable clothing and eye-catching upholsteries. For most it’s the look that does matters the most. So textile field is a dynamic one and man has constantly been in search of something better at the same time durable, affordable priced, also bio-degradable.

Cotton and wool in particular have always been the most popular raw material for the textile industry. People in colder regions prefer mostly woolen textiles while people in hotter region prefer cotton ones. Until the 18th century the textile industry was on a snail paced change particularly since there were very few significant inventions till that point of time. However the industrial revolution taken placed in England changed the history of textiles. The process of textile making got faster and better and has never looked back since then.

Many companies started coming in to picture producing the better textile product. The difference in the end products of various companies was not more than a hair’s length. However since the dawn of the 20th century lot of branding started to take place. Brand like Louis Philippe, Raymond, Peter England and et al became popular purely based on their superior quality textile products. In a way branding takes place only when a loyal customer base is established. This can happen only when excellent products are produced. Often branding helps in strengthening businesses as people don’t mind paying a little more for good products.

In today’s scenario we have come to a stage when branding has become extremely difficult or in other words I would say every other day at least 100 textile companies are born and all want to have their business pie from the world market. At the same time we tend to forget that today’s consumers have become the smartest ever. They won’t fall for any aggressively marketed product. Most of them want to make sure of every minute detail available right from the ingredients constitution to the quality process undertaken.

I feel patience is the word for companies today which are into textile industry. My company which is a textile portal has created a good brand by the name of YNFX in the textile field and is largely popular for textile buying and selling. I hope you have understood that branding is a time driven approach.