If you've spent any time surfing the Internet, you've seen more than your fair share of banner ads. These small advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site. So what's the difference with Construction Banner Exchanges.

All banner exchange programs offer a simple service. If you post a certain number of banner ads on your site, they will post your banner ad on another site, ANY other site that is apart of their banner exchange program, you could see your Contractor site listed onto someones Avon makeup website or even a Video game website Neither that would work out very well for your construction industry website.

Usually, this isn't an even exchange; you have to post more than one banner ad for every one of your banner ads they post. This is how the exchange program makes a profit. Their arrangement yields them more banner ad spaces than actual banner ads they need to place for their members, so they can sell the extra banner ad spaces to paying advertisers. The exact ratio varies, but 2:1, posting two banner ads on your site for every one of yours posted on another site, is a typical arrangement.

Construction industry banner exchanges works with the contractor in mind. Contractors and construction web sites equally share their links between each other staying within the construction industry. From home improvement how to web sites, home builder web sites, construction software and many other builder contracting sites. You would want to see your construction business listed at the top of a contractor forms or find a contractor page rather then on a tic tac toe for tots page wouldn't you?

Most banner exchange programs distribute banner ads in the same way. For every banner ad you've decided to display, the exchange provides you with a piece of HTML code. This code instructs a visitor's Web browser to bring up a banner ad from the exchange program's server. The advantage of a joining any banner exchange program is it's a free way to get other sites to post your banner ads. The disadvantage for joining a non construction banner exchange is that you give up a lot of control over where your ads are posted and what ads are posted on your site. In most cases, the banner exchange program chooses where to put its members banner ads, and you may not like what they decide to post on your site or where they end up posting your banner ad. Most banner exchange programs attempt to link banner ads and sites intelligently, and they often do a good job, but there is a possibility that at some point you will be dissatisfied with a banner ad that ends up on your site. By choosing a construction banner exchange this of course would not become a problem for your construction related website.

And choosing the right construction banner exchange program that would concentrate on effective banner placement, monitor traffic and drive more construction related traffic your way simply would make you and your construction site more successful!