Engineers are no different than any other profession; they need engineering leads to generate new business and new customers. No matter if you are a mechanical engineer, instrumentation engineer, civil engineer, or chemical engineer, this article will teach you how to generate engineering leads via the internet. And, it's quite easy and inexpensive too. Just follow the step-by-step instructions.

1. Create a website describing what you do and what you specialize in. For example, if you are a mechanical engineer, you can show that you specialize in the planning and design of mechanical building systems, including ductwork, plumbing, piping, and HVAC. Include your contact info on the website – phone number, email, fax – so that clients can reach you.
2. Choose a list of keywords that you think customers looking for your services are searching on internet search engines. This could be anything. Example keywords can include: Chicago chemical engineer, Dallas structural engineer, Seattle engineering consultant, or even New York professional engineer. You can even be more specific with technical keywords.
3. Sign up for a pay-per-click (PPC) campaign on an internet search engine with your chosen keywords. The most popular PPC is Google’s AdSense program. The way it works is when someone uses the keyword that you’ve chosen in a search, a link to your website will show alongside "sponsored results" where, if someone clicks on your link, you pay for that click. But don’t worry, it costs just pennies per click. It really is quite inexpensive.