Sustainable packaging addresses performance and cost along with maximizing the use of renewable types of plastic materials or the use of recycling of other various materials like paper or cardboard. I figure the following factors would contribute to cost savings. The use of renewable or recycled source materials; able to manufactured using clean production technologies and best practices; make products from materials healthy in all end-of-life scenarios; designed to optimize materials and energy; effectively recover and utilized in biological or industrial cycles.

If we look at improving packaging sustainability it will result in less waste and will allow for fewer materials going into the land fill. Looking at the entire life cycle of packaging, the definition gives us a vision for the packaging industry all of which must be addressed if sustainable packaging is to become a major factor. It presents a challenge to those that stay status-quo but will offer guidance to identify the opportunities and the strategies to help us move forward. One of the key strategies is to challenge the product design, as it stands to point out we can prevent waste, if we optimize our use of resources, select safer materials and plan for the recycle process or some recoverability of our packaging.

However, even the most well designed packaging does not meet the sustainability test the real challenge is to be able to put effective systems into recoverability of the value of the materials. Building effective and closed-loop recycling and composting systems for packaging materials will be one of the biggest challenges to the creation of the sustainable packaging industry, but is one from which everyone stands to gain from personal use and manufacturing.