Engineers And Manufufacturers Can Leverage Wikipedia's Gap In Information
As search engine marketers specializing in the industrial marketplace, it’s neccessary to stay sharp on industry related topics and terms. Admittedly though, as situations present, we’ll supplement our knowledge with credible information sources online. After all, we’re not engineers.
A recent ‘research’ project brought to light an area of opportunity - for both industrial websites as well as online information sources, where indeed there is a startling lack of engineering related information available. It’s a good thing, though. Where there is lack, there is…opportunity!
One highly regarded and widely accepted general information source is wikipedia.com, a free encyclopedia that anyone can edit. Any topic can be introduced and expanded upon; which ofcourse includes topics related to… let’s say… optical enginnering, metal working, etc. You get the idea. However, there is defintely room for growth among these kind of topics in their database.
This gap in information presents a multi faceted opportunity for engineers to support their brand and online marketing initiatives. The advantage that can be taken is rooted in the amount of supporting information that can be supplied to entries, including:
1. “External Links”
List your website as a leading source of information in regards to topic entires. (These links have the ‘no follow’ attribute, so they wont be counted as incoming links by the search engines. They will however, extend your web presence.)
2. “What Links Here”
Other sites that link to your entry (including your own) are listed, again accomplishing the above.
3. “Cite This Source”
Information and claims made inside entries can sometimes require a citation. Provide relevant information on your website, and cite yourself. You have hence gained some authority status.
Granted, most of your clients and their customers are’nt frequent wikipedia surfers, but the advantage still plays. As a general rule, the more content you have dispersed on the web, the closer you become to being an online industry leader and authoratative information souce. This, folks, is brand management!
NOTE - If your entry requires a citation, you may be called on the carpet to validate your credentials, according to a recently published article. Wikipedia is serious about providing accurate informaiton from trustworthy sources. One board memeber was recently dismissed for entries he made siting himself as a professor of theology, when infact he was a “24 year old college drop out.” (Ouch.)
More About Wikipedia
Wikipedia is an ecyclopedia collaboratively written by many of its readers. It is a special type of website, called a wiki, that makes collaboration easy. Many people are constantly improving Wikipedia, making thousands of changes an hour, all of which are recorded on article histories and recent changes. Inappropriate changes are usually removed quickly, and repeat offenders can be blocked from editing.
In closing, we leave you in a Gap. We’ll check back to see who’s made an entry…
manufacturers: Search for "short run stamping" or "industrial search engine marketing"
Happy Editing!
A recent ‘research’ project brought to light an area of opportunity - for both industrial websites as well as online information sources, where indeed there is a startling lack of engineering related information available. It’s a good thing, though. Where there is lack, there is…opportunity!
One highly regarded and widely accepted general information source is wikipedia.com, a free encyclopedia that anyone can edit. Any topic can be introduced and expanded upon; which ofcourse includes topics related to… let’s say… optical enginnering, metal working, etc. You get the idea. However, there is defintely room for growth among these kind of topics in their database.
This gap in information presents a multi faceted opportunity for engineers to support their brand and online marketing initiatives. The advantage that can be taken is rooted in the amount of supporting information that can be supplied to entries, including:
1. “External Links”
List your website as a leading source of information in regards to topic entires. (These links have the ‘no follow’ attribute, so they wont be counted as incoming links by the search engines. They will however, extend your web presence.)
2. “What Links Here”
Other sites that link to your entry (including your own) are listed, again accomplishing the above.
3. “Cite This Source”
Information and claims made inside entries can sometimes require a citation. Provide relevant information on your website, and cite yourself. You have hence gained some authority status.
Granted, most of your clients and their customers are’nt frequent wikipedia surfers, but the advantage still plays. As a general rule, the more content you have dispersed on the web, the closer you become to being an online industry leader and authoratative information souce. This, folks, is brand management!
NOTE - If your entry requires a citation, you may be called on the carpet to validate your credentials, according to a recently published article. Wikipedia is serious about providing accurate informaiton from trustworthy sources. One board memeber was recently dismissed for entries he made siting himself as a professor of theology, when infact he was a “24 year old college drop out.” (Ouch.)
More About Wikipedia
Wikipedia is an ecyclopedia collaboratively written by many of its readers. It is a special type of website, called a wiki, that makes collaboration easy. Many people are constantly improving Wikipedia, making thousands of changes an hour, all of which are recorded on article histories and recent changes. Inappropriate changes are usually removed quickly, and repeat offenders can be blocked from editing.
In closing, we leave you in a Gap. We’ll check back to see who’s made an entry…
manufacturers: Search for "short run stamping" or "industrial search engine marketing"
Happy Editing!
As search engine marketers specializing in the industrial marketplace, it’s neccessary to stay sharp on industry related topics and terms. Admittedly though, as situations present, we’ll supplement our knowledge with credible information sources online. After all, we’re not engineers.
A recent ‘research’ project brought to light an area of opportunity - for both industrial websites as well as online information sources, where indeed there is a startling lack of engineering related information available. It’s a good thing, though. Where there is lack, there is…opportunity!
One highly regarded and widely accepted general information source is wikipedia.com, a free encyclopedia that anyone can edit. Any topic can be introduced and expanded upon; which ofcourse includes topics related to… let’s say… optical enginnering, metal working, etc. You get the idea. However, there is defintely room for growth among these kind of topics in their database.
This gap in information presents a multi faceted opportunity for engineers to support their brand and online marketing initiatives. The advantage that can be taken is rooted in the amount of supporting information that can be supplied to entries, including:
1. “External Links”
List your website as a leading source of information in regards to topic entires. (These links have the ‘no follow’ attribute, so they wont be counted as incoming links by the search engines. They will however, extend your web presence.)
2. “What Links Here”
Other sites that link to your entry (including your own) are listed, again accomplishing the above.
3. “Cite This Source”
Information and claims made inside entries can sometimes require a citation. Provide relevant information on your website, and cite yourself. You have hence gained some authority status.
Granted, most of your clients and their customers are’nt frequent wikipedia surfers, but the advantage still plays. As a general rule, the more content you have dispersed on the web, the closer you become to being an online industry leader and authoratative information souce. This, folks, is brand management!
NOTE - If your entry requires a citation, you may be called on the carpet to validate your credentials, according to a recently published article. Wikipedia is serious about providing accurate informaiton from trustworthy sources. One board memeber was recently dismissed for entries he made siting himself as a professor of theology, when infact he was a “24 year old college drop out.” (Ouch.)
More About Wikipedia
Wikipedia is an ecyclopedia collaboratively written by many of its readers. It is a special type of website, called a wiki, that makes collaboration easy. Many people are constantly improving Wikipedia, making thousands of changes an hour, all of which are recorded on article histories and recent changes. Inappropriate changes are usually removed quickly, and repeat offenders can be blocked from editing.
In closing, we leave you in a Gap. We’ll check back to see who’s made an entry…
manufacturers: Search for "short run stamping" or "industrial search engine marketing"
Happy Editing!
A recent ‘research’ project brought to light an area of opportunity - for both industrial websites as well as online information sources, where indeed there is a startling lack of engineering related information available. It’s a good thing, though. Where there is lack, there is…opportunity!
One highly regarded and widely accepted general information source is wikipedia.com, a free encyclopedia that anyone can edit. Any topic can be introduced and expanded upon; which ofcourse includes topics related to… let’s say… optical enginnering, metal working, etc. You get the idea. However, there is defintely room for growth among these kind of topics in their database.
This gap in information presents a multi faceted opportunity for engineers to support their brand and online marketing initiatives. The advantage that can be taken is rooted in the amount of supporting information that can be supplied to entries, including:
1. “External Links”
List your website as a leading source of information in regards to topic entires. (These links have the ‘no follow’ attribute, so they wont be counted as incoming links by the search engines. They will however, extend your web presence.)
2. “What Links Here”
Other sites that link to your entry (including your own) are listed, again accomplishing the above.
3. “Cite This Source”
Information and claims made inside entries can sometimes require a citation. Provide relevant information on your website, and cite yourself. You have hence gained some authority status.
Granted, most of your clients and their customers are’nt frequent wikipedia surfers, but the advantage still plays. As a general rule, the more content you have dispersed on the web, the closer you become to being an online industry leader and authoratative information souce. This, folks, is brand management!
NOTE - If your entry requires a citation, you may be called on the carpet to validate your credentials, according to a recently published article. Wikipedia is serious about providing accurate informaiton from trustworthy sources. One board memeber was recently dismissed for entries he made siting himself as a professor of theology, when infact he was a “24 year old college drop out.” (Ouch.)
More About Wikipedia
Wikipedia is an ecyclopedia collaboratively written by many of its readers. It is a special type of website, called a wiki, that makes collaboration easy. Many people are constantly improving Wikipedia, making thousands of changes an hour, all of which are recorded on article histories and recent changes. Inappropriate changes are usually removed quickly, and repeat offenders can be blocked from editing.
In closing, we leave you in a Gap. We’ll check back to see who’s made an entry…
manufacturers: Search for "short run stamping" or "industrial search engine marketing"
Happy Editing!
posted by zzzzzzzzzzz at
4:00 AM
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